Tuesday, June 16, 2020

The Ragascape of Hindustani Music: VI

Methodology and the data source

Research design for this study had first to determine the set of Raga-s to be considered.  The list of “Candidate” Raga-s was compiled by merging the under-graduate and post-graduate syllabi of the major teaching universities and examining bodies granting certifications/ degrees/ diplomas in Hindustani music. This list was submitted for suggestions/ approval to a panel of musicians known for their vast Raga repertoire and academic orientation. Through this two-tier process, a list of 97 Raga-s was finalized, for which audience engagement measures were to be computed.

For compiling the data, the YouTube platform was searched for each Raga. The coverage of “significant” musicians performing each raga was attempted as a census (100% coverage), and not as a sample.  The assessment of “significance” utilized my own knowledge of musicianship over the last century on the national as well as regional levels. Considering the global scope of the enquiry and the diversity of material, my judgement of “significance” could have been less than 100% defensible. Care was taken to include significant musicians representing (i) vocal music and all significant instruments (ii) Dhrupad, Khayal, and Thumree genres (iii) contemporary/ fusion genres where recordings explicitly claimed and performed Raga-based music (iv) musicianship originating in Pakistan, Bangladesh, and Afghanistan performing Raga-based music (v) musicianship originating in the US, Europe with credible performing attainments (vi) musicianship originating from the Carnatic tradition but performing Hindustani/ shared Raga-s in Hindustani style.

Media researchers have found that YouTube on-screen data is singularly unhelpful for systematic research. This would seem intentional because unambiguous data can be used for competitive purposes (can help some musicians at the cost of others). This can jeopardize YouTube’s impartial status as a media owner/ platform provider, and damage its commercial interests. Having conducted a major study in 2015 based on YouTube data, (Refer Chapters 15 through 20, in The Musician and His Art – Essays on Hindustani music: DK Printworld, New Delhi 2019) I had developed a method of usable data acquisition from YouTube. This method obliged me to personally create every one of the 8100 records for analysis. Despite utmost diligence in database creation, I am unable to vouch 100% for the soundness of my results. YouTube’s evasive purpose is fulfilled.  

A notional limit of 100 data-points was envisaged for each Raga. The data-base compilation was completed in the last week of March 2020 and the first week of April 2020.

The Audience Engagement Indicator has been computed as follows:

 Limitations of YouTube data

YouTube as data source is far from ideal for systematic research, and that I am using it in full awareness of its limitations. Despite this, it is now being used by researchers even in the more advanced research environments. Presumably because it has usable value, its use will not stop; and because of its known limitations, the controversy over its value will not end.

The perception of limitations will obviously be guided by the researcher’s objectives – what he is looking for, and what he may instead be measuring. My concerns are focused on the following infirmities.

YouTube reports “views” for each upload. The basic question is: what is a view? What minimum duration of exposure qualifies a “visit” as a “view”? The information displayed on the screen does not distinguish between a 10% viewing of a video and a 40% viewing of it. The difference matters to me.

The duration aspect of viewership is also connected to a change in YouTube policy some years ago. There was once a duration limit on uploads. This affected Hindustani music very significantly, as most performances exceeded the limit, and had to be split into 2, 3, and sometimes 4 parts for upload. After the duration limit was lifted, mostly complete performances were uploaded. Looking at that data today, we implicitly equate the engagement measure of a concert split into 3 parts with that of a complete performance. This seems unreasonable.  

YouTube viewership data is cumulative from the date of uploading. By using that data, I am implicitly accepting one view of 2010 on par with one view of 2018.  Intuitively, we know the assumption is flawed. During this period, YouTube content has changed substantially, viewership has grown exponentially, and audience profile for every kind of content has almost certainly changed radically. No correction factor can help.

Another problem with cumulative data is that it effectively equates 20,000 views accumulated over 20 months with 40,000 views accumulated over 40 months. Intuitively, this equation does not look reasonable. If the propensity of a recording to accumulate viewers is important, 40,000 over 4 years is more valuable. And, if the speed of audience accumulation is considered important, 20,000 over 20 months is more valuable. YouTube data is unhelpful in this respect.

The YouTube audience is global, and so is the audience for Hindustani music. But, we have no data on the geographical spread. By implication, we are accepting that foreign audiences of Hindustani music and foreign musicians —across all nationalities and cultures -- have the same relationship with the music, as Indians have. This is unrealistic. The opacity of the geographical spread can easily mislead us – as it has the possibility of doing in this study.

YouTube viewership – by whatever criterion registered – is a partially manipulated expression of audience engagement. This is because a sophisticated program guides the viewer into “viewing” content beyond his purpose, and spending much more time on YouTube than was necessary or planned. As a result, the numbers we see include “incidental” viewership. A separate reporting of the primary (search word) and incidental viewership would be very helpful.   

Although YouTube is a video medium, the nature of the content is itself not uniform. In fact, even the notion of “viewership” may be irrelevant to a lot of the content. Do 100 people listening to an audio recording with just a photograph of the musician on the screen represent the same level of audience engagement as 100 people watching him or another musician in action on film? If not, how much can we depend on a standard measure of audience engagement across different content formats?

With specific reference to Hindustani music, YouTube neither offers a uniform media experience to its audience, nor publicly provides a rigorous measurement of audience engagement. What, then, does YouTube data provide? It cannot be said to provided “statistics”, but can suggest “orders of magnitude”. Inferences can be drawn judiciously from its analysis, with every inference reflecting the analyst’s awareness of data limitations.

YouTube has invested heavily in generating analytics for user management and advertising value assessment. At some stage, it will have to start understanding itself as a cultural force. It will then benefit by cultivating communities of media researchers through a more transparent stance with respect to its data assets.

Until this happens, the Indian musicologist should be content with indicative inferences. Is this better than the “Delphi method” of polling 10 veteran connoisseurs and observers of the music scene? I believe so because, firstly, surveying this population globally is an almost impossible task, and secondly, present-day oracles – whether of Delphi or anywhere else -- are susceptible to "personal" preferences, biases and prejudices; impersonally generated numbers are not.


The Ragascape of Hindustani Music: V

Whose music engages on YouTube?

We started with the hypothesis that the Ragascape is a dynamic cultural force constantly shaping, and being shaped by, the world of performance. Imperceptible changes take place every day, and   accumulate perhaps over a generation or two to become visible periodically as paradigm shifts. YouTube holds the music of perhaps four generations of musicians and has two generations of (adult) listeners having access to it. All the music is probably not engaging all the living generations of listeners. The data at our disposal allows us to examine the interplay of generations, though superficially.

I draw upon Jose Ortega Y Gasset’s landmark work “Man and Crisis” (George, Allen & Unwin, London, 1959) for his perspective on history as a product of inter-generational interactions.

Extracts from “Man and Crisis”

 “Community of date and space are the primary attributes of a generation. Together, they signify the sharing of an essential destiny. The keyboard of environment on which coevals play the Sonata Apassionata of their lives is in its fundamental structure one and the same. This identity of destiny produces in coevals certain secondary coincidences which are summed up in the unity of their style. A generation is an integrated manner of existence or, if you prefer, a fashion of living, which fixes itself indelibly on the individual…

“In the “today”, in every “today”, various generations co-exist and the relations which are established between them according to the different conditions of their ages, represent the dynamic system of attractions and repulsions, of agreement and controversy, which at any given moment makes up the reality of historic life. The concept of generations, converted into a method of historic investigation consists in nothing more than projecting the structure upon the past.

“A generation is the aggregate of men who are the same age. …. The concept of age is not (however) the stuff of mathematics, but of life. Age, then, is not a date but a zone of dates.”

For understanding the historical process as an interaction between various co-existing generations, he proposes the following analysis of generations:

According to Ortega, lives can be divided into five phases of approximately fifteen years each. (1) Childhood: 0-15, (2) Youth: 15-30, (3) Initiation: 30-45, (4) Dominance: 45-60, (5) Old age: 60+. In some ways, Ortega suggests, the face of the world changes every 15 years. However, he classifies the third and fourth stages, representing the 30-year period from age 30 to 60 as the historically significant phases of an individual’s/ generation’s life.

In his 30’s man acquaints himself with the world into which he has fallen, and in which he must live. Between 30 and 45, he begins to react on his own account against the world that he has encountered, starts to reshape his world, and learns to defend it against the generations that rule it. Between 45 and 60, he devotes himself fully to the development of the inspirations he has received between 30 and 45. The period of 30-45 is his period of gestation, creation and conflict, while the period between 45 and 60 is his stage for achieving dominance and command over his world.

Following Ortega’s argument, I divided all the musicians covered by this 97-Raga study into three broad categories.

(a)  Contemporary: This category consists of currently active musicians, typically between the ages of 30 and 65.
(b)  Modern: This category consists of musicians whose most influential period spanned the last quarter of the 20th century (1975-2000). Many of them are alive, above 65, and still have a following.
(c)   Vintage: This category consists of musicians whose prime performing period ended in, or before, 1975.

I regard 1975 as a defensible borderline between “Modern” and “Pre-Modern” (Vintage) Hindustani music. The significance of the year is notional and symbolic more than historic. Ameer Khan’s demise that year all but ended the era of classicism. Starting around then, the romanticists captured Khayal vocalism, to dominate the stage for two generations. This was also around the time when the first generation of post-independence musicians began surfacing on the concert platform. Incidentally, by this time, concert length recordings on Long Playing and Audio-Cassette media had commercialized Hindustani music, and stimulated an international market for it.

I isolated the “Modern” segment from the “Contemporary” on the criterion that, beyond the age of 65, even a living and active musician is past his influence period. The theoretical basis for this proposition, following the argument of Jose Ortega Y Gasett (Man & Crisis), is discussed above.  

Birth dates were not available for all the musicians covered by this study. The computations may, therefore, lack chronological precision. A different or more refined approach to this query is possible, and may lead to different conclusions. I am sharing my results fully aware of the limitations.

The aggregate rating (views/month) for all uploads across 97 Raga-s is 526. A sub-set of the data, music of the Contemporary generation, shows a rating of 721 points, while the Modern and Vintage generation ratings report 449 and 223 points respectively. From contemporary to Modern music, we observe a 30% drop in audience engagement levels. From the Modern to the Vintage, we observe another 50% drop. Thus, from contemporary music to vintage music, we observe a 70% drop.

Aesthetic Obsolescence

In a broad sense, this pattern supports the idea I have explored in my earlier writings -- that there is no such thing as “timeless music”, that aesthetic obsolescence is a reality. (Refer: Chapter 1.5: in Hindustani Music – a tradition in transition. DK Printworld. 2005)

The proposition is that Hindustani music, as performed, is an interactive product created by musicians along with their audiences. Every musician is a product of his generation, and tends to communicate most effectively with audiences of his own generation. Allied to this is the idea that audiences relate best to music that they grew up with, and develop a form of aesthetic sclerosis after a certain age. As a result, the greater the distance of time between a listener and the music, the lesser would be his ability to relate to it. Declining engagement across aging segments is therefore expected, but also supported by a demographic reality. The audience that relates well to the music of the older musicians is itself old, and steadily dwindling in numbers.

The proposition is simply elucidated by relating the generations mentioned here notionally to approximate periods. Contemporary musicians: Born: 1960 +, Modern musicians: Born:  between 1930-1960, Vintage musicians: Born: between 1900-1930. The patterns evident in the graph here are effectively telling us that the world has changed totally since the “Grandfather” generation was setting the rules. None of the influences operating in the Grandfather’s times are operating any longer. The “Grandson” generation is now in command. It is natural that his music would neither be similar to that of the Grandfather generation, nor meet the Grandfather’s approval.  

Aesthetic obsolescence may not, however, totally explain the loss of audience engagement we notice. There is also an element of technological/ acoustic obsolescence hidden behind these numbers. A lot of Hindustani music is in monochrome video, or audio of varying/ indifferent acoustic quality. These weaknesses may be more prominent in modern and vintage segments than in the contemporary segment. Technological factors may depress the engagement of audiences. On the other hand, the scarcity / vintage / nostalgia value of some Modern and Vintage uploads may elevate their ratings. We have no way of knowing how the two forces balance out.  

The combined effect of aesthetic and technological obsolescence could be assessed by running a linear correlation between the three ratings series. The coefficient of correlation between the Contemporary and Modern series is 0.33; the coefficient between the Modern and the Vintage is 0.29, and the coefficient between Contemporary and Vintage is 0.22. This is possibly as sharp a “generation gap” as could have been measured from so unlikely a database.

The drop in audience engagement levels across generational divides is, by and large, expected. This line of enquiry permits us to go a bit farther – to map three different Ragascapes, one for each generation. Though the data-base does not permit authoritative conclusions, some indications are available. Table 3 shows the “Top-30” Raga-s on the audience engagement rating under (i) contemporary (ii) modern and (iii) vintage categories.

Continuity and Change

We observe that 25 of the top-30 Raga-s are common to the three lists. This suggests a considerably stable Ragascape in terms of visibility on the horizon. The low correlations between the three series highlight how differently today’s audiences relate to the same Raga-s performed by different generations of musicians.  The divergences surface sharply in the following detail.

The “Contemporary top-30” list has five Raga-s that are not amongst the top-30 of the other two groups. (i) Jaunpuri (ii) Madhuvanti (iii) Multani (iv) Nat Bhairav and (v) Shuddha Sarang. Based on our results, these five Raga-s may be considered distinctly/ prominently “Contemporary” in their appeal. In the “Modern” generation top-30, three Raga-s are exclusive to this list. They are (i) Jaijaiwanti (ii) Madhmad Sarang (iii) Sohini. The “Vintage” list has only two Raga-s exclusive to its top-30 table: (i) Pahadi and (ii) Shree.
These are, once again, analytical outputs suggestive of the present-day reality. We have no evidence here to explain how and why each of these “star” Raga-s of each generation acquire their special status.

By unselectively hosting the music of three or more generations of musicians, YouTube has become a pivotal player in the cultural processes of Hindustani music. Its role is most potent as a platform for contemporary music and musicians. Contemporary musicians feed it with content because platform is engaging relevant audiences who seek/need a connection with contemporary music. Musicians use it for accessing the faceless global audience, for monitoring the music and activities of their rivals, and for circumventing the hold of intermediaries over the concert market. Because of its broad-based usefulness, the volume of music in the Contemporary segment is likely to be growing the fastest, bringing with it a growing usefulness.

Despite technological and aesthetic obsolescence, the Modern and Vintage inventories on YouTube are valuable for their cultural significance. They service the musical needs of the older generations of listeners, who may not relate to contemporary music. Modern and Vintage recordings also provide the reference point against which contemporary music establishes its conformity and registers its dissent. All contemporary music will, some day, cease to be “contemporary” and become Modern, and ultimately Vintage. Besides “internal” accretions, YouTube also receives modern and vintage uploads from individual and institutional collectors. As a result, YouTube is becoming an increasingly valuable cultural resource, the kind of which would be beyond the capacity of any individual or institutional collector to assemble, maintain, and offer online.  

The pedagogical value of this asset is limited only by the imagination of our educators. Almost every facet of Hindustani music can be taught more efficiently with the aid of landmark recordings than an exclusive reliance on personal tutoring or books. Of the three processes in music making – ideation, individuation, and ritualization – it is ideation that distinguishes the great musician from the merely good. And, there cannot be a more effective ideational guide than an archive so generously endowed.  

The contemporary Hindustani music inventory on YouTube is aiding the creation of an “efficient market” for classical music talent, while the modern and vintage repositories are shaping the YouTube into a valuable archive. YouTube policies, terms of use and commercial practices are global, and designed to generate profits for YouTube. In the process of pursuing profits globally, YouTube has created a valuable cultural asset for Hindustani music. The continued success of YouTube policies worldwide will decide how secure and useful India’s cultural asset remains in its hands, and for how long.

... Continued in Part VI

Monday, June 15, 2020

The Ragascape of Hindustani Music: IV

Instrumental music and the Ragascape

In the post-independence era, the re-engineering of older instruments, the entry of newer instruments, developments in sound engineering and outstanding musicianship are believed to have helped instrumental music challenge vocalism in terms of popularity, if not also stature. Dr. Ashok Ranade, the eminent musicologist, believed that the major instruments have, by now, developed their own distinctive languages for communicating the Raga experience, and no longer require vocal music as a reference point for the validation of their idiom. The results of this study would advocate a cautious stance on this matter.

Audience Engagement Indicators are reported separately (Table 1 in Part I) for vocal music and instrumental music, along with the composite rating for two modes of presentation for each of the 97 Raga-s. A correlation run on the two series establishes that the vocal music rating (Coefficient: 0.94) is a more categorical determinant of the composite rating than the instrumental music rating (Coefficient: 0.85). This pattern does not suggest the ascendency of instrumental music over vocal music in the musical culture.

The gross numbers do, indeed, exhibit a bias in favor of instrumental music. But, this bias is easily explained by the large constituency Hindustani music has cultivated abroad since the mid-1960s. Although this constituency does have some interest in vocalism through the Dhrupad genre, it is primarily attuned to instrumental music. This difference can, sometimes, show up dramatically in YouTube numbers and distort our perceptions of the reality.

Graph 2 plots the Views  /month for instrumental music and vocal music for each of the 97 Raga-s in descending order of the composite rating score. The plot shows moderate correlation (Coefficient of correlation: 0.66) between the two data series. The distorting instrumental music data-points (outliers) can be seen at the higher end of the audience engagement continuum.

Is the foreign constituency of Hindustani music large enough to misinform our interpretation of YouTube viewership?  We do not have figures from YouTube. But, as indicative data, I have country-wise statistics of readership generated over 12 years for my blog http://swaratala.blogspot.com. The blog has registered a total of 800,000 page views from the date of inception to the present (May 15, 2020). Of these, 400,000 page views originated from USA, and only 200,000 page views originated in India. It is significant that 75% of my page views have originated outside India, and that USA accounts for as much as 50% of the page views on my blog.

Though YouTube and my blog are not comparable, the logic of the numbers remains. Indian audiences being outnumbered by foreign audiences (including overseas Indian citizens) seems understandable in the present context. Internet penetration in the US is much higher than in India, and Hindustani music enthusiasts outside India would need to depend much more on online sources for their needs than Indian audiences would. This reality can possibly explain some of the counter-intuitive indications emerging from this study.

... Continued in Part V

The Ragascape of Hindustani Music: III

A contextual perspective on ratings

Musicians select their repertoire for concerts based on certain contextual considerations.  It therefore makes sense to view the results of this study in that perspective. The classification attempts to follow contemporary practice (more than any theoretical construct), and is admittedly debatable.

The rating scores reported here are aggregates for each of the groups. The classified ratings of the 97 Raga-s are reported in Table 3.

The early morning group shows a substantially lower instrumental music score than the vocal music score. This is interesting, as early morning Raga-s are mostly associated with the devotional sentiment. The human voice may understandably be perceived in the culture as a more appropriate expression of this sentiment than an acoustic machine.

The instrumental/vocal music ratio rises steadily after the early morning segment to reach its peak with the late night group of Raga-s. The pattern is interesting, though not sufficiently strong to be considered a phenomenon.

The Thumree group, shown to lead this table, is so called because the Raga-s in that group are encountered largely, though not exclusively, in the romanticist genres – Thumree, Dadra, Hori, Tappa etc. Membership of this group includes Raga-s like Bhairavi, Khamaj, Kafi, Gara, Piloo, Pahadi. These Raga-s are versatile because of their malleable grammar and melodic lyricism. This group is rated generously because it covers three components – actual Thumrees performed by vocalists, instrumental renditions of Thumrees and allied genres, and classicist presentation of “Thumree” Raga-s by vocalists and instrumentalists.  The emergence of this group at the top may suggest, that the present-day musical culture relates more readily to the vivacious flavors of Hindustani music than to its other moods.

Raga groups at the bottom of the ranking – Early morning and Sunset Raga-s – appear to be telling the same story, though in a different way. Early morning Raga-s are mainly of the Bhairav and Todi families, while the Sunset Raga-s are mainly of the Puriya/ Purvi group. Both periods are earmarked by tradition for religious/ devotional activity, and the prescribed Raga-s possess melodic features suggestive of piety. Our study pushes them to the bottom to suggest that the present-day musical culture has little interest in solemnity.

The moderate-to-high rating in the late evening and night groups are as expected. A vast majority of concerts are held during these periods, thus making for a wider spectrum of familiarity amongst audiences. The choice of Raga-s for performance during these periods is also vast, thus creating an equitable distribution of audience involvement within the category.

Predictably, the comfort level with Carnatic Raga-s in their Hindustani manifestations is uneven. The classification of Raga-s within this group relied on the authority of Raga Nidhi (B. Subbarao, Music Academy, Madras). Hansadhwani (1782 rating points), Keerwani (874 rating points) and Charukeshi (448 rating points) appear to have, by now, evolved a convincing interpretation in Hindustani music. Others, imported more recently, may either take longer to achieve this, or fade away.  

... Continued in Part IV

The Ragascape of Hindustani Music: II

Patterns in Audience Engagement

Table 1 presents the list of the 97 considered Raga-s in descending order of views per month (the audience engagement indicator). The indicators were also computed separately for vocal music and instrumental/ orchestral music.

The composite Audience Engagement Indicator across 97 Raga-s is 526 views per month, incorporating a vocal music score of 462 and an instrumental/orchestral music score of 645 views per month. The composite scores range from 13 views per month (Raga Jaitashree) at the lower end to 3475 views per month (Raga Bhairavi) at the upper end.

The higher aggregate rating for instrumental music can be misleading because the figures are distorted by a few extreme outliers related to events abroad.  A more realistic picture is obtained through a correlation run on the two series. It is clear that vocal music supports the composite rating of individual Raga-s more categorically than instrumental music. (The vocal music rating has a 0.94 coefficient of correlation with the composite rating, while the instrumental music rating has a correlation of 0.85.)

Composite Rating of Raga-s
 Audience Engagement Indicators for the 97 Raga-s yield a median value of 272 views per month, against an aggregate score of 526. Graph 1 displays the frequency distribution of the 97 scores, presented at intervals of 200 points.

 This is a highly skewed distribution. Interpreting such distributions can get quite complicated.  To keep things simple, we may use popular measures such as mean (490) and standard deviation (608). One simplistic (and scientifically questionable) interpretation would be a cut-off point at 1098 (Mean + Standard Deviation). This cut-off point would leave us with 11 “Prasiddha” Raga-s out of 97 Raga-s. A different, but “common sense”, view can permit a cut-off point at the mean (490). This point would give us with 28 Raga-s with “above-average” audience engagement indicators, and bring us closer to the Bhatkhande ratio.  

This “cut-off point” approach is, of course, unfaithful to the reality. In the real world, Raga-s have no appeal independently of the musician. Musicians shape Raga-s as much as Raga-s shape music. Time and again, it is proven that the comfort zone boundaries of audiences cannot resist the power of musicianship. Why, then, do we mention such a simplistic notion? We do so because musicians find its simplicity more appealing than the calibrated approaches of academics, and because it does not weaken our basic argument.  
This “above average” 28-Raga “Blue Chip” list would also fit neatly into a conventional analytical concept – “Share of views” (unadjusted for the duration since upload). Table 2 compares the duration adjusted views (views per month) for each Raga with the percentage share of gross views as accumulated up to the date of audit for the top 28 Raga-s reporting an above-average audience engagement indicator. The Table shows the two columns of ranking, representing two different approaches to the measurement of audience engagement, running almost parallel in terms of relative values. The cumulative share column in Table 2 suggests that these 28 Raga-s together account for over 70% of all views logged for the 97 Raga-s.

These results can be broadly interpreted as saying that 30% of the Raga-s account for 70% of audience engagement, while the remaining 70% of the Raga-s collectively account for only 30% of audience engagement.

The five Raga-s at the top of the rating have been widely heard in popular, semi-classical, and film music for as long as any living person can remember. This is a useful reminder that Raga-s are not the exclusive property of classical music. The dividing line we often draw between different categories of music (classical/ popular/ devotional/ martial etc.) is an academic construct. Raga-s reside in the racial memory, and are accessible to anyone seeking them. The Ragascape is shaped by all categories of music and, in turn, shapes all categories of music, though in different ways.

On close scrutiny, the 28 Raga-s in Table 2 reads like a sensible prescription of “standard repertoire” for a professional musician. The selection is well distributed across the various segments – Early morning (2), Late morning/ afternoon (7), Sunset group (2), Late evening group (7), Night group (2),  Thumree Raga-s group (4), Seasonal group (2) and Carnatic group (2).

The Raga-s at the bottom of the heap (Table 1. Rank 77 through 97) also reveal a fairly even distribution across categories. Early morning (4), Late morning/ afternoon (3), Sunset Raga-s (2), Late evening (4), Night Raga-s (1), Thumree Raga-s (2), Seasonal Raga-s (2) and Carnatic Raga-s (2).

It is natural for any curious mind to ask – what factors determine the rank each of these 97 Raga-s hold in the present output? The study is not designed to answer this question. What we have here is an audience engagement indicator as derived at the time of the study.  The resultant ranking is useful today and, perhaps in the immediate future. We know it is volatile; but we do not know how volatile.  

A Shrinking Ragascape?
These results tend to confirm the belief that the contemporary Ragascape is fairly narrow, with perhaps just about 50 Raga-s accounting for almost all performances, across all media.  It also supports the suspicion that enviable careers can be built relying on a repertoire of 12/15 Raga-s.  

One can argue that a narrow Ragascape enables musicians to aim for progressively greater depth in the exploration of a few Raga-s, in preference to achieving only a superficial treatment of a wider repertoire. This sounds reasonable if we are referring to a single musician’s career strategy/ choice. But, the argument loses traction if it tries defending a collective phenomenon – such as we have identified here. If audiences are being fed constantly on re-packaged doses of the familiar, they will tend to become indifferent – if not actually averse – to novelty/ variety. When this happens, musicians lose interest in enlarging their artistic resources. The natural consequence is the atrophy of imaginative capabilities. An imagination deficit is the surest path to artistic sterility. More fundamentally, then, who needs classical music?

We cannot ascertain whether the Ragascapes of the past were wider than they are today, or narrower. On reasonable reckoning, a shrinkage began in the 1960s, when All India Radio began to withdraw from its role as the dominant purveyor of   Hindustani music, leaving the recording companies free to fill the vacuum. The Long Playing record and subsequent storage media innovations – providing concert length recordings -- made this usurpation easy. Volume-driven strategies of the recording companies lead them to concentrate their resources on star musicians. Fewer musicians on the market meant fewer Raga-s in circulation. As a result, five decades later, we have two generations of audiences (and also musicians?) whose comfort zone may not exceed 30-40 Raga-s.

YouTube and other online repositories may alter this picture in the future because they appear to attract a growing diversity of content to achieve their commercial goals. But, we cannot be sure.  The evolution of these platforms is being guided by sophisticated Machine Learning applications designed for maximizing profitability globally. Even the designers of these AI systems cannot foresee how their systems will shape music across cultural boundaries.

The Top 28 ranked Raga-s.

... Continued in Part III

The Ragascape of Hindustani Music: I

About a hundred years ago, VN Bhatkhande published compositions in 181 Raga-s, of which he described 45 as being “Prasiddha”. The remaining were classified as “Aprasiddha”. This classification is often mentioned in contemporary musicological discourse, along with an unstated question: If a similar classification were to be attempted today, what kind of numbers would it yield? This question inspires this enquiry.

Bhatkhande was a Sanskrit scholar. What precisely did he mean? He did not use “Prakhyat” (प्रख्यात) = famous. He did not use “Prachalit” (प्रचलित) = common/ popular. He did not use “Pratishthit” (प्रतिष्ठित)= respected/ elitist. He used “Prasiddha” (प्रसिद्ध), derived from the Sanskrit “Siddha” (सिद्ध्) = established/ proven. “Prasiddha” carries all the connotations of the candidate words not used, but elevates the issue to a different level. The “Siddha” quality here has two angles – of mastery by performers, and of being proven to listeners. It denotes fame attained through proven excellence/ mastery, and wide acceptance/ endorsement by public opinion. In the present context, therefore, Bhatkhande’s notion of “Prasiddha Raga-s” may be interpreted as Raga-s established in the musical culture on account of accomplishments (of musicians, in performance), and their widespread acceptance by listeners.

To arrive at his assessment, Bhatkhande interacted extensively and intensively with musicians and other influentials, such as scholars and patrons, across the country for several decades. His was the most authoritative assessment that could have been made of his times. But, by today’s standards, the music world he surveyed was small, and uncomplicated. Today’s Hindustani music is a vibrant sub-culture -- larger, more complex, more diverse, and connected by a more transparent web of self-interest amongst its participants. It neither asks simple questions, nor accepts simplistic answers.

Today’s professional musician is a service-provider in the market for Raga-based music. He has a well-developed notion of “career strategy”. The strategy accounts for the repertoire in which he has a high level of performing competence. But his “command repertoire” does not necessarily ensure professional success.  His success also depends on the receptivity of the contemporary Ragascape – the set of Raga-s within the “comfort zone” of contemporary audiences.

The idea of a Ragascape connects with the notion that Raga-s are archetypal entities residing in the racial memory as distinct banks of musical ideas, each associated with a particular region of the community’s emotional life. Musicians draw upon these banks to relate meaningfully to their audiences and, while doing so, also contribute new ideas to these banks. Raga-s drift in and out of circulation and public consciousness through community-wide recalling and forgetting. Conceptually, then, the Ragascape of an era is comprised of Raga-s whose ideational banks are being actively/ frequently/ constantly tapped and replenished in the present.

Veteran observers of the music scene have noted that, from a universe of possibly 1000+ documented Raga-s in Hindustani music, not more than a 100 are “in circulation” at any given time – say, a generation understood as 30 years. There is also considerable agreement that, of these 100, perhaps just about 50 Raga-s account for the vast majority of performances across all media. If informed-jury estimates are to be believed, 50 to 100 Raga-s may be sufficient to paint the Ragascape of any era.  

Whatever the truth, it has to connect with the reality of the musician being an economic being.  Throughout his career, he explores and cultivates a “goodness of fit” between his artistic resources and public receptivity through some awareness of contemporary trends. If he has the makings of an epochal musician, say of an Ameer Khan, Alladiya Khan, or a Faiyyaz Khan, he may actually alter the Ragascape. But, even these worthies had to reckon with the Ragascape of the era, before they began to alter it. They obviously did some good, even if informal, “market research”. Their kind of research can now be a little more “formal”.

The Ragascape idea also impinges upon the grooming of aspirants for careers in classical music. Individual Gurus and educational institutions impart skills either without utilitarian considerations, or without organized knowledge of the Ragascape in which their wards will seek a career. With even imprecise information, educators can enhance the value of their training. It is, of course, true that the worldview of the active Guru-s (and teaching institutions) in each generation will collectively shape the Ragascape through what is taught and how. But, this is a two-way process. For every musician, the Ragascape is a “given” reality, which also permits him to enrich or alter it.  

The dynamics of the Ragascape are surely of interest to musicologists. Raga-s drift into, and out of, the Ragascape in response to changes in aesthetic values, and the changing profiles of musicians and audiences. Every Raga has its distinctive personality and performing stance. Every Raga entering or exiting the Ragascape says something about society and its expectations from classical music. Such clues are mostly encountered without being sought, and deserve more than a glance from scholars.

The challenge, then, is to devise a methodology for mapping the Ragascape to provide useful insights to the various participants in the Hindustani music ecosystem.

The contemporary Ragascape is the cumulative product of Raga-s performed with distinction by several generations of musicians working with a multiplicity of Raga-based, (and even Raga-neutral) genres, and delivered to audiences through a variety of personal and impersonal media. Mapping such an activity involves musicians and audiences scattered all over the world. This is a formidable task for which neither the methodology, nor the funding, can be envisaged. One may, therefore, consider existing data sources that can yield workable, though not authoritative, insights.

This study draws on public-domain information on YouTube viewership to extract some insights that may be helpful to the classical music community. YouTube data is increasingly being used for musicological research, while its value remains a subject of academic debate. There are good reasons to utilize the data prudently, and with an awareness of its limitations. Appropriately, then, the numerical outputs are to be interpreted as “Orders of magnitude” rather than categorical measures of what is being specifically measured. The limitations of using YouTube data have been discussed in detail at the end of this study.

The data used here for computing the Audience Engagement index of Raga-s was capable of yielding a few additional insights. Such leads have been pursued to the extent the data would permit.

YouTube as data source
YouTube is, by now, the largest open-access repository of Hindustani music, hosting recordings going back to the earliest years of sound recording. It appears to have replaced every other access to Hindustani music – other than, possibly, a live concert. But, increasingly, any significant (or even insignificant) contemporary concert or recording taking place in any part of the Hindustani music world, finds its way to YouTube before long. YouTube may now be considered more than merely “representative” of contemporary Hindustani music – it could possibly qualify as the primary platform. The long-term/ cultural implications of this phenomenon need not concern us here. It suffices to acknowledge that YouTube audience measurement numbers can be treated with respect.

Could the flood of live Hindustani concerts on Facebook during the global pandemic shut-downs (April-May-June 2020) have diluted YouTube’s status as the dominant music platform? There is enough reason to believe that, fundamentally, nothing has either changed or is likely to change. However, it is safest to state that we do not know; or that it is too early to judge. In any event, this present study is insulated against even a temporary disturbance on this account. The research database was compiled between March 25 and April 5, 2020, before Facebook became an online auditorium.

YouTube remains a viable business by selling advertising exposure. In order to maximize advertising value, it operates a sophisticated system of managing viewer behavior. The system uses internally generated information and navigation prompts to guide users into spending the maximum possible time on YouTube. The same system provides advertisers with reach and impact data on the content to establish its advertising value. Except perhaps under special arrangements, the analytics generated by YouTube are not available to researchers outside its circle of commercially valuable users.

The data available publicly on screen is all we have. We have (i) the date of upload, and we have (ii) the total viewership from the upload date till the day we are looking at the numbers. This study draws on these fragments of information for pursuing its query.  

 The Audience Engagement Indicator
The Raga-s considered for rating for audience engagement were selected by merging the under-graduate and post-graduate syllabi of the major universities and examining institutions involved in Hindustani music. This framework was valuable as an indicator of organized activity aimed at preserving their character, and keeping them “in circulation”.

The computation of the Audience Engagement Indicator is based on the belief that Hindustani music is a highly individualistic art, and hence audience loyalties/ preferences are centered upon individual musicians rather than around Raga-s. Isolating Raga-specific engagement from viewership measures needs mountains of data and some arithmetic. The objective is substantially achieved by aggregating the metrics of videos of the same Raga performed by a large number of musicians across various genres of music, performing in various contexts, across diverse geographies. A total isolation of the Raga effect from the musician effect is neither possible, nor necessary. Musicians shape Raga-s, as much as Raga-s shape music.

The arithmetic is simple. The videos covered for this study were uploaded at different time distances from the date on which we are logging their total viewership. Each video has thus had a different time-span over which to accumulate viewers – or be forgotten. So, the aggregate viewership of all included videos has to be adjusted for these differences in order to obtain a standardized measure of audience engagement. The resultant number is computed as “Views per Month”. However, it is safest to regard it as an unrefined “Audience Engagement Indicator”.

  It is fair to ask whether what we are measuring is, in fact, what we wish to measure. The truth is that we neither know, nor can alter, the manner in which YouTube measures and reports viewership on the screen.  We are only incidental beneficiaries of the information available, and of whatever meaning we can extract out of it. The limitations of the data source are discussed in some detail at the end of this study. 

... Continued in Part II